If you spend more of your precious time figuring out why your PC crashes than you spend taking out the garbage every week, you need a Mac. Still not convinced? Just ask the millions of people who use and love a Mac why it’s become such an integral part of their lives, and most will tell you the same thing: It just works. Letting them do what they want to do. When they want to do it. All the time.
You can make amazing stuff
To iLife to be exact.1 A suite of stellar applications, iLife consists of iPhoto, iMovie HD, iDVD, GarageBand, iTunes, and iWeb. Every one’s a winner. And everyone can perform magic with them. What’s that, you say? On the PC, you can find any number of photo applications, music software, DVD authoring packages, jukebox programs, and web creation tools. And if you don’t like the wares of one developer, another one has a package with just as many features. Maybe more.
Everything-ready
Today’s Mac is powered by the latest Intel processors. So, in addition to running the award-winning, super-powerful, super-easy Mac OS X, a new Mac gives you the option to run other operating systems, including Windows XP and the new Vista. All it takes is a licensed copy of the alternate OS and software like VMware Fusion or Parallels Desktop for Mac.1
With its ability to run additional operating systems, the Mac can run more applications than any PC on the planet.
The Mac also comes with the latest industry-standard technologies for connecting to peripherals and networks, including USB 2.0, FireWire, Ethernet, and Bluetooth. So it’s a no-brainer to connect digital cameras, external drives, wireless devices, you name it.
Though the Mac stands alone in power and simplicity, it’s also the world’s most compatible computer.
114,000 Viruses ? Not on a Mac
By the end of 2005, there were 114,000 known viruses for PCs. In March 2006 alone, 850 new threats were detected against Windows. Zero for Mac. While no computer connected to the Internet will ever be 100% immune from attack, Mac OS X has helped the Mac keep its clean bill of health with a superior UNIX foundation and security features that go above and beyond the norm for PCs. When you get a Mac, only your enthusiasm is contagious.
The Latest Intel chips
With an Intel Core Duo, Intel Core 2 Duo, or Intel Xeon processor, plus other engineering leaps, your new Mac will do all those things that only Macs can do — and do so at astonishing performance levels. We’ve measured new Macs to be up to seven times faster than previous generations.1 And it’s not just theoretical performance. You’ll notice the speed for all the things you do: from enhancing the family photos to rendering special effects for a feature film, even launching programs and scrolling long web pages.
No hunting for drivers
When you bring home a new hard drive, printer, or gamepad, it’s probably because you have something you’d actually like to do. Back up your photos. Print the proposal you just finished. Play a few games.
You shouldn’t have to waste your time trying to banish a nasty error message from your screen. You shouldn’t have to restart your computer simply because you connected a new printer. And you shouldn’t have to go off on a scavenger hunt, searching doggedly for device drivers, so that your computer can see and get along with that shiny new peripheral.
Design that turns heads
Apple designers and engineers agonize over every millimeter of every new Macintosh model and every pixel of the user interface. The result: ergonomic products that are the toast of the design world. You can see obsession with detail wherever you look: the space-saving elegance of the all-in-one design of the iMac, the pint-sized perfection of the Mac mini, the anodized aluminum alloy enclosure of the MacBook Pro, even the elegantly simple Mighty Mouse.
No upgrade nightmares
Vista requires a PC with 1GB of memory, 15GB of free hard disk space, and a powerful graphics card. So upgrading to the new OS can require a significant investment of time and money before you even get around to the Vista part. (Which can also be expensive.)
This whole scenario is an alien one for Mac users. While most PCs more than 18 months old will have “issues” upgrading to Vista, Mac OS X runs on Macs built as long as seven years ago.
Getting a Mac is the sure way to get today’s most advanced OS — and have the confidence that you can run it for many years to come.
You can ever run windows software
As Computerworld’s Scot Finnie points out, now you can forget about having “to choose either the Mac for its superior design or Windows for its wealth of available software.” That’s because “you can have both operating systems on the same computer — the best of both worlds.” Mac OS X and Windows XP or Windows Vista side by side. One great computer. Two operating systems. Many, many programs to run.
Talk about a win-win situation. Now you can take advantage of all the benefits of owning a Mac but still enjoy the convenience of starting up your Mac in Windows XP or Windows Vista and running a Windows-only game or productivity application when needed. Third-party software solutions such as VMware Fusion or Parallels Desktop for Mac help make it possible.
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